Follow UsMcDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report
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30 Sep, 11:06
Source: Decrypt
AI Summary
McDonald's is implementing machine-learning models to dynamically price menu items, highlighting broader corporate adoption of AI in retail operations.
Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart.